Balanced Scorecard

Traditional financial performance
metrics provide information
about a firm's past results, but
are not well-suited for predicting
future performance or for
implementing and controlling the
firm's strategic plan. By analyzing
perspectives other than the
financial one, managers can
better translate the
organization's strategy into
actionable objectives and better
measure how well the strategic
plan is executing.
The Balanced Scorecard is a
management system that maps
an organization's strategic
objectives into performance
metrics in four perspectives:
financial, internal processes,
customers, and learning and
growth. These perspectives
provide relevant feedback as to
how well the strategic plan is
executing so that adjustments
can be made as necessary.